Social Media Marketing Strategy and Optimization

Course details

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.


Martin Waxman

Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research

Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.

Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.

Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. To get more of Martin's insights, you can subscribe to his biweekly Digital Marketing Trends newsletter and connect with him on Twitter, @martinwaxman; on Instagram, @martinwaxman

Social Media Marketing Strategy and Optimization
Price: 6 $ 45 $
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