Running a Profitable Business Understanding Financial Ratios

Financial ratios—such as ROI (return on investment) or ROA (return on assets)— are a valuable tool for measuring a company's progress against a financial goal, a certain competitor, or the overall industry. In this course, professors Jim and Kay Stice explain the financial ratios found on balance sheets, income statements, and cash-flow statements and provide examples from real-world companies such as Walmart, Nordstrom, and McDonald's. They help you understand how to use financial ratios to analyze or benchmark your company against other companies.


                          Earl Kay                                                                          Jim Stice

           SticeProfessor of Accounting at the BYU Marriott School of Management                                      Professor of Accounting at BYU

Learning objectives

Identify the financial statement where you can find the source of financing for a company to buy assets.

Name the category that liabilities must be paid from.

Explain what you want to see when you look at a company’s operating income percentage.

List the steps to calculate accounts receivable turnover.

Identify the two components to use when calculating current ratio.

Recall the pitfall you need to avoid when performing financial ratio analysis.

Skills covered

Financial Statement AnalysisFinancial ReportingFinancial LiteracyRatio AnalysisProfitability Analysis

Running a Profitable Business Understanding Financial Ratios
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